Brand

Assets and usage for press, social, and integrations.

Identity

Wordmark

aeqi

Zen Dots, shade, lowercase. Treated as a single unit.

Brandmark

Compact joined "ae" mark. Used for the favicon, app icon, and square placements.

Anatomy

baseline

cap height

aeqi

Typeface

Zen Dots

Weight

400

Tracking

Color

#233542

Clear space

1× æ height

Min size

14px

Favicon glyph

Treatment

Single unit

The four letters share a baseline and are treated as one mark — never split, never restyled.

Typography

Zen Dots

aeqi

Wordmark only. Never body copy.

Ibarra Real Nova

Aa Bb Cc

Display serif — titles only. Sharp, institutional; the one warm voice against the geometry. 400–700.

Exo 2

Aa Bb Cc

Working text — body, sub-heads, eyebrows, UI, names. 300–700.

Geist Mono

0123

Figures only — counts, prices, timestamps, identifiers. Never prose.

Color

Warm marble and charcoal ink — roughly 70% paper, 28% ink, 2% graphite action. One gold signal on top. Depth comes from value contrast, never drop shadows; nothing on the surface is decorative.

Ink

Primary

#0a0a0bf2

Titles.

Text

#0a0a0be6

Body copy.

Secondary

#0a0a0bd6

Lead, captions.

Muted

#0a0a0b9e

Eyebrows, section marks.

Surfaces

Paper

--color-paper

#f4f2ec

The outer shell — warm pale, never grey.

Card

--color-card

#f9f7f1

The reading surface — whisper-tinted off-white, not flat white.

Ink slab

--color-ink-card

#0a0a0b

The rare dark moment — brand-weight panels only.

Action

Graphite

--color-accent

#0a0a0b

The one action accent: wordmark, primary CTA, focus, selection. Black means “the thing you do.”

Graphite wash

--color-accent-bg

#0000000f

Translucent wash for pills, callouts, and active state.

Dawn gold

Gold

--color-warmth

#c8973f

The living signal — a running company, a streaming session, the active step.

Gold line

--color-warmth-strong

#a87c2c

Drawn gold lines and rings that must hold contrast.

Gold text

--color-warmth-text

#825e1e

Gold at readout sizes — 5.4:1 on paper.

The gold law: dawn gold marks only what is alive now. A heartbeat, never a highlighter — it is never brand fill, never decoration, and never the action accent.

Status

Success

--color-success

#2e8f71

Completed quests, resolved events.

Warning

--color-warning

#b98a47

Warnings and pending states.

Error

--color-error

#b85c5c

Errors and destructive actions.

Informational states carry no color of their own — they read in ink. The only cool value in the system is the shade, and it is a ground, never a status.

Shade

--color-shade

#233542

The brand dark. Marks, tiles, and anything that would otherwise be black.

Shade deep

--color-shade-deep

#172934

The ground behind a plate, where the colour recedes into the picture.

The shade is not a blue accent — it is the cool half of one complementary pair. Dawn gold sits at hue 37 and the shade at 204, which puts them 174 degrees apart. Neither was chosen: warm light and cool shadow are the same law seen twice, so the pair fell out of the plates. Use it as a ground and as the mark on light surfaces. Never as a status, never as an accent, never saturated.

Iconography

Outline strokes, rounded caps, 1.5px weight. Icons inherit color via currentColor.

Stroke width1.5

Line capround

Line joinround

Default size20 × 20

Compact size16 × 16

ColorcurrentColor

chevron

arrow

check

grid

book

link

info

copy

plus

Do — stroke, not fill. Filled marks are reserved for third-party brand glyphs (GitHub, X, LinkedIn).

Do — inherit color via currentColor.

Don't — mix stroke weights in the same view. For emphasis, adjust opacity, not stroke.

Usage guidelines

DoSet the wordmark in Zen Dots, lowercase, shade (#233542) on paper or white, and paper on a dark ground. Keep clear space of at least 1× the "æ" height on all sides.

DoTreat the wordmark as one unit. Never split the four letters.

Don'tRecolor, rotate, stretch, or add effects. Shade is the identity colour and the only blue the mark ever wears — a saturated blue accent, a navy or cyan substitute, or a blue-tinted paper are all still wrong.

Don'tLowercase the brand in body copy. In text the name is written "AEQI" — the lowercase "aeqi" form is reserved for the Zen Dots wordmark.

Product register — Warm Monument

Inside the product the brand warms: pages are paper, structure is drawn in warm hairlines, and one dawn-gold accent is reserved for what is alive right now. The register is governed by written laws, machine-enforced in the app codebase.

The palette is two halves of one wheel. Paper and dawn gold are the warm half, sampled from the hero, whose every dominant colour sits between hue 26 and 32. The shade family is the cool half, sampled from the footer plate, whose every dominant colour sits between hue 203 and 206. Gold measures 174 degrees from the stone — a complement the canon produced rather than one anybody picked, because warm light and cool shadow are the same law seen twice. The shade is what this brand uses where another would reach for black.

Gold marks life — only what is alive now wears the dawn. Position is ink.
Actions are round (pills); surfaces are geometric; seals carry identity.
Depth is light, not weight — nothing lifts, rings warm.
Four voices, never a fifth — serif titles, sans working text, mono figures, and the wordmark.

Scenery

One monument, three exposures. Every plate is the same place, same stone, same single gold source — so they must never be mixed with imagery from anywhere else. Each arrives already graded for the surface it sits on; do not add a veil, a scrim or a brightness filter on top.

A colossal cream marble ring standing on a dawn plaza, its interior lit with gold leaf, marble spires behind and shallow steps descending to still water. — The approach
Landing hero
Exterior · high-key
The left 40% is held near-white and empty — the headline sits there.
1916 × 821 · 54 KBDownload WebP ↓

The same monument from inside: marble columns in cool shade, a ring set into the far wall with a gold rim, one warm shaft crossing the floor. — The interior
Landing footer
Interior · shade
Ships already graded. The layer adds no filter, only a 12% seam feather.
1920 × 960 · 40 KBDownload WebP ↓

The marble ring stood vertically against a bright dawn sky, gold leaf on its inner face, cool-shaded steps rising in the foreground. — The ring upright
App sign-in
Exterior · high-key
Steps in shade fill the lower half — the statement line rests on them.
1600 × 2000 · 96 KBDownload WebP ↓

Social banners

Cut to each platform's exact upload size, with the type clear of the avatar that overlaps the lower-left. Each carries the hero's own pairing: the wordmark in Zen Dots, the descriptor in Exo 2, and the promise in Ibarra Real Nova — the same faces, sizes and tracking the landing headline uses.