Brand
Guidelines and assets for press, social, and integrations. Use these to represent aeqi consistently.
Identity
Wordmark
æqi
The wordmark uses Inter Bold at –5% letter-spacing. The "i" sits 5% lower than the baseline of "æq" to optically align with the body of the q descender.
Brandmark
æ
The "æ" ligature is the primary mark. Used in navigation, favicons, app icons, and anywhere the full wordmark won't fit. This is what people see most — the nav, the tab, the bookmark.
Anatomy
letter-spacing: –5%
Typeface
Inter
Weight
700 (Bold)
Tracking
–0.05em
i offset
translateY(5%)
Text color
rgba(0,0,0,0.5)
Clear space
1× æ height
Min size
14px
Favicon glyph
æ at 72px
The "i" is optically shifted down 5% to align its body with the x-height of "æq". Without this adjustment, the dot of the "i" creates a visual gap that breaks the rhythm of the mark. The –5% letter-spacing tightens the set to feel like a single glyph, not three separate characters.
Typography
Inter
Aa Bb Cc
Primary typeface for all UI text, headings, body copy, and marketing materials. Weights: 300–700.
JetBrains Mono
01 02 03
Monospace for code, data, technical values, and the CLI install command. Weights: 400–500.
Color
aeqi is monochromatic. Black text on white. Opacity-based grays for hierarchy. No brand color — restraint is the brand.
Primary
#000000 / 100%
Text
#000000 / 85%
Secondary
#000000 / 45%
Muted
#000000 / 25%
Surface
#FFFFFF
Background
#FAFAFA
Border
#000000 / 6%
Hover
#000000 / 3%
Usage guidelines
Downloads
Open Graph Image
1200 × 630px
LinkedIn Banner
1584 × 396px — right-aligned for profile photo clearance
X / Twitter Banner
1500 × 500px
Logo — Light
400 × 400px
Logo — Dark
400 × 400px — inverted for dark backgrounds
Icon — Light
512 × 512px — dark mark on white
Icon — Dark
512 × 512px — white mark on black
Favicon
512 × 512px — white mark on transparent (used in browser tabs)