Skip to content

Brand

Guidelines and assets for press, social, and integrations. Use these to represent aeqi consistently.

Identity

Wordmark

æqi

The wordmark uses Inter Bold at –5% letter-spacing. The "i" sits 5% lower than the baseline of "æq" to optically align with the body of the q descender.

Brandmark

æ

æ faviconæ favicon

The "æ" ligature is the primary mark. Used in navigation, favicons, app icons, and anywhere the full wordmark won't fit. This is what people see most — the nav, the tab, the bookmark.

Anatomy

baseline
cap height
æqi

letter-spacing: –5%

Typeface

Inter

Weight

700 (Bold)

Tracking

–0.05em

i offset

translateY(5%)

Text color

rgba(0,0,0,0.5)

Clear space

1× æ height

Min size

14px

Favicon glyph

æ at 72px

The "i" is optically shifted down 5% to align its body with the x-height of "æq". Without this adjustment, the dot of the "i" creates a visual gap that breaks the rhythm of the mark. The –5% letter-spacing tightens the set to feel like a single glyph, not three separate characters.

Typography

Inter

Aa Bb Cc

Primary typeface for all UI text, headings, body copy, and marketing materials. Weights: 300–700.

JetBrains Mono

01 02 03

Monospace for code, data, technical values, and the CLI install command. Weights: 400–500.

Color

aeqi is monochromatic. Black text on white. Opacity-based grays for hierarchy. No brand color — restraint is the brand.

Primary

#000000 / 100%

Text

#000000 / 85%

Secondary

#000000 / 45%

Muted

#000000 / 25%

Surface

#FFFFFF

Background

#FAFAFA

Border

#000000 / 6%

Hover

#000000 / 3%

Usage guidelines

DoUse the wordmark "æqi" in lowercase. Maintain clear space of at least 1x the height of the "æ" character on all sides.
DoUse the black-on-white or white-on-black variants. Monochromatic only.
Don'tAdd color, gradients, shadows, or effects to the wordmark. Don't rotate, stretch, or alter the letterforms.
Don'tCapitalize as "AEQI". The brand is always lowercase "aeqi" — in all contexts, written or displayed.

Downloads

Open Graph Image

1200 × 630px

LinkedIn Banner

1584 × 396px — right-aligned for profile photo clearance

X / Twitter Banner

1500 × 500px

Logo — Light

400 × 400px

Logo — Dark

400 × 400px — inverted for dark backgrounds

Icon — Light

512 × 512px — dark mark on white

Icon — Dark

512 × 512px — white mark on black

Favicon

512 × 512px — white mark on transparent (used in browser tabs)