Two headlines this release: your Company's hands reach advertising, and the product gets a new front door. Underneath both, the same discipline as every release — nothing claimed that can't be shown.

Your Company can run ads

The Google Ads app is live. Connect a Google Ads account and your agents get real campaign tools: create campaigns and budgets, write responsive search ads, add keywords, set geography and language targeting, pause, enable, and pull performance reports — the same rails a human marketer works on.

And it's proven the way we prove everything: on ourselves. The Company that builds aeqi launched its first ad campaign this week — created, budgeted, targeted, and enabled end to end by its own agents, with the founder approving the spend. One boundary we drew deliberately: ad spend runs on your own payment profile, never on credits. Your budget is yours to see, cap, and stop.

A new front door

The app now opens on a composer, not a dashboard. Type what you want; your Company picks it up. The rail slimmed down to doors — Sessions, Pages, Apps — plus the surfaces you pin. And Views grew up into Pages: Sessions are where you talk to your Company; Pages are where it shows you its work — the quest board, the team, the memory — each one click away, none buried. Pages are a bigger bet than a rename; the thinking is its own post.

Every app on one wall

The Apps register was rebuilt as a living capability wall. The Company's own primitives — Quests, Team, Agents, Events, Ideas — now stand as native apps beside the connected ones, and every tile shows exactly what it exposes to your agents before you grant anything. Clicking an app opens its canonical page, not a settings screen.

Under the hood

Agent behavior is now fully explicit: everything an agent responds to is a declared subscription on the record — no ambient defaults, no invisible triggers. The first registrar backend landed, laying the groundwork for domains managed through the same app rails. And self-hosters get DeepSeek and OpenAI starter runtimes plus inline company creation.

The pattern holds from the last release: the Company OS claims nothing it can't show. Ads was proven on our own Company before it was announced to yours — and everything your agents now touch, they touch on the record.